SKU control for Shopping and Performance Max
See which products deserve spend. Then label or cut them.
Diagnose product waste Google hides. Write labels and exclusions from live Ads performance.
Product Watch is the ecommerce control plane for Google Ads: product-level diagnosis, performance labels, and listing exclusions — not another campaign dashboard. It is an application by Adclimb Ltd.
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Product Analysis
| Product name | List price | Max spend @ 4x | Cost | Conv. | ROAS | Custom labels | |
|---|---|---|---|---|---|---|---|
Outdoor storage box 240L ID: OSB-240 | £89.99 | £22.50 | £47.12 | 0 | — | — | |
Garden hose 30m ID: HOSE-30 | £24.99 | £6.25 | £18.40 | 0 | — | — | |
Cast iron skillet 30cm ID: SKIL-30 | £54.00 | £13.50 | £62.10 | 9 | 7.8x | hero | |
Beeswax wrap 3-pack ID: WAX-3PK | £12.50 | £3.13 | £4.20 | 2 | 5.1x | sidekick |
Same Product Analysis table as inside the app. Two SKUs already spent past the one-sale ROAS budget with no conversions.
Why Product Watch exists
Campaign ROAS can look fine while SKUs are burning money. Product Watch shows which products to keep, starve, or exclude in Shopping and Performance Max — then writes that decision back into the feed.
Campaigns look fine
Google and most PPC tools optimise at campaign level.
Waste lives at the SKU
Ecommerce accounts leak spend on products nobody would keep.
Write the decision back
Labels and exclusions come from live Ads performance, not Google recommendations.
Purpose of Product Watch
The purpose of Product Watch is to give Google Ads practitioners and ecommerce teams product-level control over Shopping and Performance Max. Users sign in to Product Watch, connect their own Google Ads and Merchant Center accounts with Google OAuth, then use Product Watch dashboards and workflows to:
- Diagnose which products deserve spend, and which to starve or exclude
- Update Merchant Center custom labels from live Ads performance
- Apply listing exclusions and product rules in connected Google Ads accounts
- See whether a performance change is Ads, post-click, or conversion value
- Review search terms and manage negative keywords
- Compare market demand (Keyword Planner) with account activity
What Product Watch does
Product Watch provides the following features inside the signed-in application:
SKU diagnosis
See which products deserve spend in Shopping and Performance Max — including waste that campaign ROAS can hide.
Labels from live Ads performance
Write Merchant Center custom labels from actual spend, conversions and ROAS, not from static feed fields.
Cut or keep at product level
Apply listing exclusions and product rules so weak SKUs stop taking budget without rewriting the whole account.
Independent funnel diagnosis
When results move, see whether the break is Ads, post-click, or lower value per conversion — not an optimisation score.
Search-term budget control
Inspect search terms that take budget share and manage negative keywords from the same operator workflow.
Market vs account
Compare Keyword Planner demand with Search, Shopping and Performance Max activity so you know if the market moved or the account did.
Google data Product Watch accesses
When you connect a Google account, Product Watch requests access to Google Ads and Google Merchant Center data. Depending on the tools you use, Product Watch may both read and write data in those services.
- Google Ads — campaign, product, search term, asset and account metrics; optional write actions such as negative keywords, listing exclusions and asset updates.
- Merchant Center — product catalogue data and custom label updates used for feed and campaign organisation.
- Account identity — basic Google account details needed to complete OAuth and show which accounts are connected.
Full details are in our Privacy Policy. See also our Terms of Service.
Operated by Adclimb Ltd
Product Watch is provided by Adclimb Ltd. For support, privacy requests or verification questions, email info@adclimb.co.uk.